2022 | Professional

MUSE Design Awards Silver Winner

ÉVINO · CHOICE OF AMBASSADORS

Entrant Company

UnKnown Brand

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

YiPu·EVINO

Country / Region

China

A wine is a city and a story. As a limited edition wine of the "Yipu·EVINO" brand, we hope to fully reflect the elegance and texture of red wine.

Find inspiration from the Sangiovese grape variety known as the "son of ltaly". Amplify the highly layered and charming characteristics of different altitudes, different climates, water, oxygen, light,etc., and apply them to the packaging, so that the world can know its uniqueness without tasting it.
In the design, the elevation lines and contour lines that symbolize water and soil are stacked and combined. The bottle sticker material is based on Ouchun series paper, showing excellent ink texture. The details are supplemented by bronzing,crystal UV,etc.according to different characteristics. Process,
enhance the visual expression of packaging, in order to achieve the desired effect.

Credits

Project planning
QianWen Fang
Creative design
RuiQin Zheng
Creative director
Dong Cheng
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