China   |  2022

MUSE Design Awards Gold Winner

160X3.0

Entrant Company

Xtep (China) Co., Ltd.

Category

Product Design

Client's Name

Sub-Category

Sports Equipments (NEW)

160X3.0 is a pair of professional racing shoes for marathon dedicated to athletes. It features ultra lightweight and the functions of releasing more running kinetic energy and improving stability, catering to the sports habits and preferences of Chinese consumers. Following ergonomics, the design of 160X3.0 adopts a propulsive structure with a bionic carbon plate to the sole. In the double-layer structure of the sole body is the widened elastic support with optimal upwarping effect, helping to store and release more kinetic energy especially at the start of the run or when the sole is stepped on. Hence, it makes the most of muscle energy and provides consumers with optimal stability and comfort when they exercise. The insole utilizes the lightweight material - X-Dynamic FOAM PB, making 160X3.0 lighter than traditional counterparts. The insole is specially designed for the foot shape of Chinese consumers to gain full contact with their feet and reduce the angle of motion of the metatarsal-phalangeal joint, thereby substantially improving the muscle strength effect. Besides, the heel is thickened with full-wrap foam, which provides multiple ankle protection. Additionally, the design of the shoe upper is inspired by the lines generated by the friction between the tires and the ground in the racing track. The sole is made of wear-resistant and non-slip material - CPU, and takes the initial of the brand name - "X" as the main visual element, which runs throughout the brand’ series of products. The streamlined lines of the sole and the upper echo each other, intensifying the sense of speed of the racing shoes. All of these design details subtly visualize the integration of sports functions and technology.

Credits

Daniel
Jiansheng Luo
Zlong
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