Portugal   |  2022

MUSE Design Awards Platinum Winner

Niepoort Bioma: The key to a Vintage with the knife in teeth

Entrant Company

Omdesign

Category

Packaging Design

Client's Name

Niepoort

Sub-Category

Limited Edition

Niepoort, recognized company producer of Port wines since 1842, launched a special edition limited to 100 units, that is entirely inspired by Dirk Niepoort, one of the most emblematic and charismatic ambassadors of Port wine. A 5th generation member of the family, he is the face, soul and audacity that inspired the agency's creative team to create this original “Vintage with the knife in teeth”, which reflects the spirit and tradition of Niepoort, who bet on and gave everything to produce this unique wine. The first 100 members of the new club receive a unique key in oxidized bronze, which allows exclusive access to “Rolf & The Collectors”, under the motto: “For each key there is a lock, for each lock a door and behind each door, an experience”. Produced in oak wood with screen-printed elements, “Rolf & The Collectors” reminds, in its shape, an old toolbox. Inside, there is a bottle, four hand-painted tiles that together reveal the famous sentence: “Tu podes, assim tu queiras!”, which means you can since you want to, commonly used by Dirk, and its cork back was designed to allow them to also be used as coasters. It also counts with a booklet, that invites us to explore and walk through the essence of this project, with the Crocs in serigraphic varnish that guide our reading across the legacy that Dirk has guided in recent years. Specially designed and created for this packaging, there is also an exclusive wooden board with a green leather handle and a numbered knife, which embody the concept of this “Vintage with the knife in teeth”. The numbered label is a unique and innovative piece, which embraces the original screen-printed bottle of the Niepoort Bioma Vintage 2017. Inside, there is a small comic strip, which illustrates Dirk and the corridor of keys of his father, which can be detached and used, for example, as a postcard. Each label has an irreverent image, reinforced by the modeled relief and stamping foil, and is manually applied with resin medals featuring illustrations created.

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