Turkey   |  2022

MUSE Design Awards Silver Winner

Eco Smile

Entrant Company

Tasarist

Category

Packaging Design

Client's Name

Gleen

Sub-Category

Health & Wellness

We needed a creative name for our brand and a striking packaging design for the product family. "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product. While defining the concept for the brand, the logo is used as a smiling leaf. The combination of leaf and lip figures in the logo symbolizes the awakening of nature and the nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people. Our aim was to create a powerful identity that would identify with the brand even after many years. The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable. Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste. In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. In addition, the bottles are designed to take up minimal space in storage and cargo shipments. As a whole, we aimed to reflect the simplicity of the products in the packaging.

Credits

Creative Director
Musa Çelik
Industrial Designer
Efkan Aydınlı
Jr. Art Director
Efe Esa
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