China   |  2022

MUSE Design Awards Silver Winner

fnf Milk Tea Convenience Store

Entrant Company

inDare Design Strategy Limited

Category

Packaging Design

Client's Name

fnf

Sub-Category

Non-Alcoholic Beverages

The concept of the milk tea convenience store originates from the daily afternoon tea scene of young Chinese people, whenever we want to order a cup of milk tea for takeaway, we need to wait for at least 40 minutes, in order to enhance the user experience and have the taste of milk tea shop drinks, the brand developed a healthy and tasty instant milk tea. To continue the core visual gene of the brand design, we used the milk tea shop scene as the main visual for the outer box design and designed stickers for this purpose, allowing users to DIY their own shop, which is creative and fun.

Credits

CEO
Fengming Chen
Supervisor
Jiarong Zeng
Designer
Zifan Zhu
Designer
Hebing Lu
Designer
Shuzhuan Huang
Designer
Mengxuan Cai
Designer
Yujie Chen
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