Lexar PLAY microSDXC UHS-I Card Package

Designed for high-capacity expansion of portable gaming devices, tablets and smartphones, the Lexar Play microSDXC™ UHS-I memory card offers a smooth and excellent storage experience with a large expansion capacity of up to 1TB. Therefore, the principles of its packaging design aims to highlight the product attributes with an innovative stylistic design in bright and eye-catching colors making the packaging particularly attractive to young and creative users. Different from the boxed form of traditional memory cards, this product adopts the environmental-friendly simple hanging card to reduce the use of resources and waste. The image of the package is in red color and supplemented with original game elements.

The innovative combination of classic game elements effectively increases the fun of the packaging, with the name of the brand “Lexar” composed of squares, directional keys and smiley faces. First square forming the letter "L", the second smiley face forming the "e", the third directional key forming the "x", the forth square forming the "a", and the fifth square forming "r". The spiral arrangement from small to large forms a visual effect of infinite extension, implying that the product brings infinite gaming fun to users and extends infinite creativity and content for users. The bottom right corner of the packaging visually tells users the scope of application of the product through three simplified device icons, with clear indication and guidance.