Lexar IP Mid-Autumn Festival Graphic Poster

The Lexar Mid-Autumn Festival packaging aims to explore the combination of traditional Chinese festivals with modern aesthetics features, and focuses on targeting young audience.



The brand IP image "Lexar shark" is adopted on the package, and combined it with the golden finger structure of the representative storage products of the brand. The outer box takes the full moon as the visual center and surrounded by Lexar shark who are sporting speedboats, driving boats, fishing, playing with seahorses, driving airplanes, spaceships and hot air balloons, forming a vivid images of nature exploration. These images not only represent young users who love sports, exploration and open-mindedness, but also can be applied to the application positioning of memory cards such as sports cameras, SLR cameras and drones. The packaging illustration shows the panorama from the ocean to the sky, adding the design dimension. The scene in which different characters revolve around the moon coincides with the traditional beautiful vision and philosophy of Chinese people — " The moment is echoed far and apart ", echoing the atmpsphere of Mid- Autumn Festical. In addition, its interesting product packaging can also be used as a decoration after use, reducing packaging waste and promoting a sustainable lifestyle to users.