China   |  2022

MUSE Design Awards Gold Winner

Tianzi Hu White Liquor Packaging Design

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Packaging Design

Client's Name

Shede Spirits Co. Ltd.

Sub-Category

Wine, Beer & Liquor

This design is a new exploration for our Baijiu liquor industry for the liquor bottle type. Changing the usual Baijiu bottle type, the wine bottle's shape is tall and straight, and the line is the combination of vun and Mei bottle. The tall and straight lines are like the Shang and Zhou bronzes, which are full of strength and emperors. The softness of the side glass is as pleasing to the eye as a plum vase, and its texture makes the bottle body more shiny as a whole. It also gives people a sense of lightness visually, showing the beauty of combining hardness and softness as a whole. The central part of the bottle body is made of metal components, just like the golden statue, which highlights the priority of the emperor's call for sacrifice. The gold pattern on the bottle body is the first Qin Yunlong pattern, which is elegant and unrestrained. Its flexibility is far superior to that of later generations. The dragon pattern shows the dignity of wine, but it does not fall into the stereotype, and it is more immortal. The bottle cap is inspired by the crown worn by ancient Chinese emperors. In the color matching, we choose noble gold and elegant cobalt blue as the main color. The whole gold bottle body makes the whole bottle body more dazzling. The gold pattern on the blue background makes the bottle body dazzling and adds a bit of ancient charm at the same time. The outer packing is red and ancient blue, and China's traditional gold pattern is printed on the opening. The Baijiu gift box is exquisite and atmosphere.

Credits

Original designer
Wuyao
Graphic designer
Wuyao
Graphic designer
Zhengziyang
Graphic designer
Shihuafeng
3D designer
Liaohao
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