China   |  2022

MUSE Design Awards Silver Winner

八马·福气满满

Entrant Company

八马茶业股份有限公司

Category

Packaging Design

Client's Name

八马茶业股份有限公司

Sub-Category

Other Packaging Design

Spring Festival is the most important festival for Chinese people. The theme of the product is Chinese New Year, the Year of the Tiger. Combined with the year of the Tiger and fu homonym. The name "Fu Qi Manman" means full of good fortune in the year of the Tiger. The packaging of the product combines the tiger theme of the year of the Tiger in 2022 and the concept of blessing tea as the main product of the Spring Festival in past years. Conveys golden tiger to send blessing, blessing full visual language. Five fu tiger mouth hibiscus flower chasing five blessings. Below, clouds of blessing swirled. In the center of the picture, the fuwa with the tiger hat is running forward. These patterns come together into a circle, symbolizing reunion and completeness. Create a festive atmosphere of happiness and joy. Full plate bronzing process, so that the product has a strong identification. People are impressed and surprised.

Credits

Packaging Designer
SHENGXING TANG
Design Director
JINFEI YANG
Design Manager
BAOHUI QIU
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