China   |  2022

MUSE Design Awards Gold Winner

Shebude wine packaging design

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Packaging Design

Client's Name

Shede Spirits Co. Ltd.

Sub-Category

Wine, Beer & Liquor

As a super high-end product of shede wine, this design uses the concept of bronze ritual vessels in the outer packaging to reflect the charm and sense of strength of its cultural heritage. Bronze ritual vessels are a kind of ancient ritual vessels. Slave owners in the Western Zhou Dynasty formulated a complete set of ritual systems and stipulated strict hierarchical differences in order to maintain the ruling order of slavery. Due to the strengthening of the ritual system, some utensils used for sacrifice and banquet have been given special significance and become the embodiment of the ritual system, which is the so-called "hiding ritual in utensils". The bronze age is an era that attaches great importance to etiquette. The jade patterns of the Warring States period with cultural heritage are taken as the main elements of the outer packaging. The jade of this period not only has a large number of high-quality jade, but also has created a lot of beautiful shapes. The use of lines is more skilled, the aesthetic content of patterns has increased sharply, the knife work is elegant and powerful, and the style is fresh and natural. In the short five hundred years, countless jade treasures have been left to history. The patterns on jade ware are even more unique, which brings us a lot of creative inspiration.

Credits

Original designer
Wuyao
Illustration designer
Wuyao
Illustration designer
Zhengziyang
Illustration designer
Shihuafeng
3D designer
Liaohao
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