Packaging for Baked Coconut Cereal

This is a packaging design for gourmet product Baked Coconut Cereal, which vividly combines the elements of the product and the brand. The overall color is blue, red and yellow. The combination of cold and warm tones, just as that of the refreshing of coconuts and the warmth of baking, symbolizes the multiple culinary enjoyment brought by the product, and has high aesthetics. At the same time, this design includes two kinds of packaging. On the basis of maintaining the consistency of the packaging, some distinctions are made on the composition elements, which provides the diversity of packaging and the variety of choices. Considering the media function of packaging, the design personifies the image of the monkey, and applied the concept of "Fitness". The image of the running monkey symbolizes that the brand of "MONKEYFIT" has been pursuing the concept of health and combining healthy elements with delicious gourmet products. It carries the cultural connotation of the brand "MONKEYFIT", and well shows the communicative content derived from the brand image. Baked Coconut Cereal is a coconut derived food, so "coconut" is also fully displayed on the packaging. When designing the packaging, the designer personified the coconut and added exclusive expressions. Designed images of coconuts are composed of cute images and sports images, making the overall pattern more vivid, lovely, and colorful. Text information is also an indispensable part of packaging, and this design writes Baked Coconut Cereal's biggest health advantage "high dietary fiber" on the packaging, which intuitively clarifies the positioning advantage of the product. At the same time, "crisp"(the English meaning of 脆), the characteristic of this food, is also listed, which is in line with the distinctive personality of the product. The text design clearly shows the practicality of the product on the packaging, which can help consumers deepen their understanding of the product. The interior of the product is divided into independent small packages, and the theme of their patterns is "Harvest". With the designed product packaging, the process from opening the package to eating is also a personalized consumption experience, which greatly enhances the brand's freshness.