2022 | Professional

MUSE Design Awards Silver Winner

HEYPOP SODA

Entrant

Spark Branding & Advertising

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Shanghai Backus Wine Co., LTD

Country / Region

China

HEYPOP is a brand new sparkling water from Shanghai Backus Wine Co., LTD., a leading producer of pre-mixed cocktails in China.
This sparkling water features "0 sugar 0 fat 0 card" with 3 times gas content, which makes bubbles burst in the mouth. It is slightly sour and sweet with a touch of astringent taste, which is associated with those delicate and subtle emotions in youth.
We create four cartoon characters with different personalities according to four different tastes.Dip in bubble water, connect the bubble to the freckle, and gently attach it to the cheek. The character image of each flavor also corresponds to the different sour and sweet mood of the day.

Credits

Creative Director
Gavin Wang
Creative Director
Kelly Chen
Art Director
Crystal Wang
3D designer
Yang Liu
CopyWriter
Jia Li
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