Limited-edition Zhenjiu for the Year of the Tiger

This is a special packaging designed to commemorate the tiger year of the Ren Yin, aiming to present traditional Chinese aesthetic values in a contemporary perspective and serving as a carrier of the cultural character of Maotai-flavor Liquor.

As one of the totems worshipped and believed in by the Chinese people, the tiger symbolizes righteousness, courage, and strength. By applying the image of the tiger’s head on the bottle, which is powerful instead of angry, the design team hopes it can echo the strong and mellow taste of Maotai-flavor Liquor, giving users a deep impression and enhancing their experience with rich sensory experiences.

In addition, based on the characteristics of sauce-flavored wine that retains fragrance in empty cups, the design team innovatively added a set of fragrance-smelling cup, in which the tea holder adopts the shape of "Yangling Tiger Symbol", integrating traditional cultural symbols into modern product design. On the one hand, it can As a pair of tea drinking utensils or exquisite ornaments, it strengthens the interaction and consumption experience between products and consumers. On the other hand, it highlights the underlying long history and rich culture and awakens the love for family and country.

The overall color scheme of the design is made of flamboyant red and noble gold. These two colors blend to a nicety, showing the beauty of the traditional Chinese color scheme while implying wealth and harmony, which meet consumers’different needs for gift-giving and collection.