2022 | Professional

MUSE Design Awards Platinum Winner

Shacheng Lao Jiao Jade Ruyi

Entrant Company

Shenzhen Yulinjun Enterprise Image Planning Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Ruyi is a kind of traditional Chinese craftsmanship. Its appearance is similar to Ganoderma lucidum. Generally made of jade or gold, it symbolizes the greatest fortune. The shank is shaped like a finger to scratch itches, which can make people satisfied, hence the name. This product is named after Ruyi, which also looks like Ruyi and symbolizes the best wishes. It is the first choice for gifts during the holidays. This series of products include Gold Ruyi, Jade Ruyi, Snow Ruyi, etc., each with its own distinctive appearance and rich meaning to meet the different needs of users. Gold Ruyi expresses the character of a gentleman who is as firm as gold; Jade Ruyi represents wisdom and justice; Snow Ruyi symbolizes purity and harvest. The overall product conforms to ergonomic design and fits usage habits. The sleek and smooth lines give users the most comfortable grip. On the other hand, the beautiful and sleek design of the bottle also symbolizes achieving mastery through a comprehensive study of the subject in Chinese. This product adopts the process of overglazing on the bottle body, roasting gold edges on the contour, and roasting gold information on the bottom, which makes the whole structure more compact and delicate, with good permeability. The product feels comfortable, ensuring that the surface is long-lasting bright and new, with a longer service life and better collection value.The bottles of this series are matched according to the international color matching standards, which are in line with the international standards and international aesthetic trends, elegant and extrodinary.

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