Te-Sian Shih

My undergraduate master's was in Marketing and Logistics management. I joined a competition to promote a city in Taiwan supported by Taiwan External Trade Development Council when I attended my bachelor's school. At that time, we cooperated with the digital design department. As a result, I found out all the marketing strategies needed to become valid by visual design such as brochures, posters, web...etc. Therefore, I decided to learn graphic design and changed my major after I graduated from my undergraduate.

I have worked for different clients in New York City, such as fashion clothes and bags companies, bedding companies, beverage companies, packaging companies, festivals, and lecture activities. I helped companies expand their branding, optimize their web, advertising, visual design, package design, and social media design. Some design works that I made for my companies have won winners from Muse Design Awards, A Design Awards, DNA Paris Design Awards, and Graphis Posters Annual Design Awards. In addition, I have helped companies to promote their reputations.

Design is not just art. The most important thing for "design" is solving the problems and promoting the clients' branding. A good designer should have various knowledge from different areas, know what clients want, and communicate the missions of the clients and companies through design.

I have no preferred design style, but I love the design can convey the businesses or any special meaning of the design. A spirit of the design is essential, and all the design projects that can communicate the subject's hearts are my favorite design.

A good design should convey the subject's spirit very clear. A good design doesn't need to have high technology to make, but it should express the subject of the project or missions of clients.

My design style combines eastern style and western thinking. I came from Taiwan and went to Pratt Institute in New York City to learn visual design, so I know the difference between eastern and western. I have learned how to do mindmap and deep thinking for innovation in New York City and keep the eastern's culture in my mind. However, I don't want to abandon my original culture, so I want to combine both eastern and western cultures into my design.

When I got a new project, I would check the size, content, style, subject to make sure those elements are clients or companies need, and then I would do some research for my moldboard and define the branding style.

Yes, for sure. Taiwan has its unique design style and spirit. I have used Taiwan's design style in my projects many times.

It's my second time to receive the winner of the MUSE Design Awards, and it has a special meaning to me. It means my design has become mature and not just win the award for one time and then no any surprising design projects in my career again. To win the 2021 MUSE Design Awards again means I am a sound designer and need to learn new design skills.

I drew all the elements for this winning project and communicated the mission and spirit of the company. It's for Musica Festival in SanFrancisco, and the result was successful! I am very proud of myself and this winning project!

My client asked me to draw a subject from the beginning of this year, so it's very challenging. I didn't have any source that could be used, but it's also fun to make a new shape of the subject.

It's good for me to convince my clients to listen to my advice and know why I design in this way. If I don't win an Award, some clients won't like to take my suggestions.

Creativity Discussion with different people Build up the branding

Taiwan has a unique eastern design style, and the United States has various thoughts and techniques of design. Both can make me have profound ideas for my design.

Poster, web, and different 2D design projects will be turned into 3D or virtual industry. VR will be the new trend in the future, so the design industry must be changed to fit the new environment.

Never stop learning. Keep doing what you can do.

Design Workshop and courses.

I am the designer who combines eastern style and western style into my project and won the MUSE Design Awards twice.

My design professors. They really love their projects and are always enthusiastic and kind. I really appreciate them.

Keep learning. Never stop.

I will keep attending international biennales or exhibitions globally and try to win more Design Awards and build up my career. A good designer should never stop challenging myself.