TAIWANESE COOKIES AND TEAS' PACKAGE & BRANDING DESIGN

OJOY is a product line of traditional famous Taiwanese specialty desserts and teas which are usually used in eastern festivals and celebrations. Mission: Our mission is to introduce these eastern desserts and teas to the western market. OJOY aims to promote eastern customs and unique tastes as an educational and cultural exchange between east and west. Identity: I designed the identity of OJOY, the inspiration of the identity is Chinese word, 月. 月,means moon in Chinese. OJOY's products are used in Mid Autumn Festival which is also called Moon Festival. People celebrate harvest with their families and friends in this festival. It has similar meaning with Thanksgiving holiday. The round shape was inspired by moon's shape.