xinyi wu ,Qingdao LassonBrand Design Co., Ltd.

1 Please give us a brief bio of yourself and your design background.

I am from China, majoring in brand design, I have been with design for many years, creating products with beauty

2 What made you become/why did you choose to become a designer/artist?

Accompanying beauty is the life everyone wants, and I am honored to choose the design industry

3 Tell us more about your business/company, job profile, and what you do.

Create a different image and temperament for the brand, the design is like a magic wand, and it exerts the greatest power in our hands

4 What does “design” mean to you?

Make the brand better, in all aspects

5 What’s your favorite kind of design and why?

Packaging design is not limited to two-dimensional planes, providing designers with various possibilities for value play

6 To you, what makes a “good” design?

It can touch the user's heart and stimulate the user's desire to buy. Such a design realizes the designer's value

7 Describe your design style and its main characteristics.

If there is a way but no art, art can still be sought; if there is art but no way, it ends at art. Not sticking to the form, hoping to get the gift behind the pain

8 Tell us about your design process.

Quantitative change to qualitative change, see more, do more

9 Do you think your country and its cultural heritage has an impact on your design process?

Open learning makes our minds more creative

10 Congratulations! As the winner of the 2022 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

Winning the award means our recognition of ourselves, empowerment for our customers, and more of it gives us the motivation to keep moving forward

11 Can you explain a bit about the winning work you entered into the 2022 MUSE Design Awards, and why you chose to enter this project?

The Korean JSOOP hair mask gift box won the "MUSE" Gold Award. This project incorporates quicksand trays to make the gift box more flexible, breaking through the limitations of two-dimensional packaging, making it more flexible in terms of space presentation and interaction with customers Two projects of Jiang Xiaobai's creative bottle stickers won two silver awards. According to the product positioning, the project selected different creative points to express

12 What was the biggest challenge with this project?

Good ideas need good executors, and more need the approval of leaders

13 How has winning an Award developed your practice/career?

Can face future work and customers more calmly, and get value and affirmation far beyond expectations

14 What are your top three (3) favorite things about our industry?

Creativity has no boundaries, everything is possible, and a responsibility for the society

15 What makes your country specifically, unique in the design industry?

No limits, no limits on ideas, no limits on regions, with an inclusive mentality, learning and dedication

16 Where do you see the evolution of design industry going over the next 5-10 years?

Everything is people-oriented, anything and everything that can be used by people, everything can be

17 If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?

Be serious and be yourself, time will give you the answer

18 What resources would you recommend to someone who wants to improve their skills in the design industry?

read more, think more

19 Tell us something you have never told anyone else.

trust yourself

20 Who has inspired you in your life and why?

Three people walk, there must be my teacher, everyone in my life has a place for me to learn, thank them for coming

21 What is your key to success? Any parting words of wisdom?

Perseverance, thank you for persevering on this road

WINNING ENTRY

Packaging
2023
MUSE Design Awards Winner -

Entrant Company

Qingdao LassonBrand Design Co., Ltd.

Category

Packaging Design - Prepared Food

Packaging
2023
MUSE Design Awards Winner - Jiang Xiaobai's

Entrant Company

Qingdao LassonBrand Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Packaging
2022
MUSE Design Awards Winner - High-end hair care gift box design by Qingdao LassonBrand Design Co., Ltd.

Entrant Company

Qingdao LassonBrand Design Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Packaging
2022
MUSE Design Awards Winner -

Entrant Company

Qingdao LassonBrand Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Packaging
2022
MUSE Design Awards Winner - Colorful fruit cube creative packaging by Qingdao LassonBrand Design Co., Ltd.

Entrant Company

Qingdao LassonBrand Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor