COFFEE FUN

The packaging of this portable coffee cup incorporates intangible cultural heritage craftsmanship and Chinese characters in a minimalist art form to emphasize cultural style and further promote traditional Chinese culture.

The intangible cultural heritage requires inheritance and innovation to keep it alive. Hence, the design team incorporated three traditional intangible cultural heritage art forms- shadow puppets, paper-cutting, and tie-dyeing- into different packages to pass on and promote the intangible culture.The packaging takes the Chinese characters of the names of the intangible cultural heritage craftsmanship as the main body, integrating elements of the corresponding crafts, such as expressions, tools, and raw materials, to visualize the words. This enhances the visual attraction and adds cultural value to the products. The packaging is also labelled with the Chinese pinyin of the corresponding intangible cultural heritage craftsmanship to serve as a link for international cultural exchange and to bring Chinese culture to the world.

In addition, the colour scheme of the package is mainly black and white, emphasizing minimalism, clarity, and contrast to create a simple, stylish, and eye-catching visual effect. The integrated packaging is designed to be portable and can also serve as a disposable coffee cup that comes equipped with a multifunctional stirring stick with built-in coffee powder, which is convenient and efficient to use. Both the packaging and the stirring stick are made of environmentally friendly biodegradable pulp material, implementing the concept of sustainable development.