2024 | Professional

MUSE Design Awards Gold Winner

60th Golden Horse Award assorted gift box- Free-Range Eggs

Entrant

ChiHe Branding Consultancy

Category

Packaging Design - Sustainable

Client's Name

Chinyi Eggs Technology

Country / Region

Taiwan

About The Entry

SUSTAINABLE DESIGN!

The “60th Golden Horse Free-Range Eggs,” introduced by Chinyi Eggs Technology, was selected as one of the gifts for the 60th Golden Horse Awards. The design of the gift box was led by ChiHe Design, incorporating ESG principles throughout, from printing to packaging. The printing uses soy-based ink, avoids repetitive hot stamping for enhanced recyclability, and reflects a commitment to sustainability. This transformation turns ordinary chicken eggs into an ideal gift that conveys sustainable values.

The paper tray is an environmentally friendly packaging material designed by combining eggshells with recycled paper pulp. By reusing eggshells, considered waste, the material composition of the eggshell paper tray is approximately 85% recycled pulp and 15% eggshell powder. Based on this ratio, it is estimated that for every ton of eggshell paper tray compared to traditional recycled paper, there is a reduction of 495.9 kilograms of carbon emissions.

Chinyi Eggs Technology developed the technology to reuse discarded eggshells, while Chihe utilized the eggshell paper tray for a new box design. This is a demonstration of innovative thinking, incorporating the benefits of environmental friendliness and recycling, while maintaining excellent durability and texture

Chihe has successfully addressed Chinyi Eggs Technology’s sustainability requirements through innovative packaging design, aligning with SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), SDG 12 (Responsible Consumption and Production), and SDG 17 (Partnerships for the Goals). ChiHe Design emphasized, “We are delighted to collaborate with like-minded clients, especially at a time when companies are preparing sustainability reports. Our designs can undoubtedly elevate our clients’ sustainability reports.”

Credits

Brand director
Liu Chien Cheng
Design director
Hung Pei Han
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