Ferrero Collection Mid-Autumn Festival Edition

Mid-Autumn Festival traditionally celebrates family togetherness, with gatherings and gift-giving playing central roles. However, not everyone can reunite with their family due to work or study, and younger generations are less inclined to gift. This inspired the creation of a unique gift box that resonates with modern consumers while honouring tradition.

The design reflects two key scenarios:

• Reunion: A celestial maiden holding a lantern symbolises family togetherness under the full moon.

• Longing: A celestial maiden offering a tray represents blessings sent to loved ones far away.

Drawing from the Chinese legend of the "Celestial Palace Feast," the packaging incorporates iconic motifs like the full moon, celestial maidens, and the jade rabbit. To make the gift box more Ferrero Collection exclusive, three Ferrero chocolate balls are integrated into the artwork in a creative and meaningful way:

• Rocher (gold chocolate) represents the full moon.

• Rondnoir (dark chocolate) features as part of the lantern and offering tray.

• Raffaello (white chocolate) merges seamlessly with the jade rabbit, adding a playful yet elegant touch.

The design balances traditional mythology with a modern " China chic" aesthetic, creating a meaningful gift that bridges heritage and contemporary style, deeply resonating with today’s Chinese consumers.