Light White

The use of naturally non-irritating raw materials and a cloud-like soft tactile experience are the core concepts of the design. The cloud serves as the central symbol throughout the design, intended to create an association in consumers' minds that using this tissue is like touching a cloud. The light green and pure white color combination addresses the psychological need for safety and gentleness among sensitive-skin mothers and infants.
The design removes unnecessary elements. White space and simple geometric contours create a clean, translucent visual atmosphere. Large areas of low-saturation light green gradients evoke a natural, forest-like feeling, while localized high-saturation accent colors enrich the visual hierarchy and prevent monotony.
The cloud motif on the packaging is rendered with a blurred and defined treatment. The tissue paper itself features cloud-curve embossing. This reinforces the cloud brand memory point across both packaging and product.
Edge transparency further enhances the product's lightweight perception. The embossing process adds detail and refinement, extending the softness selling point from the packaging into the actual user experience.