2026 | Professional

MUSE Design Awards Platinum Winner

Moutai and the Hall of Prayer for Good Harvests

Entrant

深圳市柏星龙创意包装股份有限公司

Category

Packaging Design - Brand Partnership / Collaborations

Client's Name

名酒殿堂(北京)品牌营销有限公司

Country / Region

China

Moutai and the Hall of Prayer for Good Harvests,The unique design showcases the quality and charm of Moutai liquor and the historical and cultural value embodied in the Hall of Prayer for Good Harvests.The front design of the box features a combination of flying apsaras and the Hall of Prayer for Good Harvests as its visual focal point. The flying apsaras element originates from a classic symbol in the culture of Moutai liquor; its graceful and dynamic posture symbolizes the rich and mellow aroma of Moutai, its superior quality, and its fragrance seemingly able to spread in all directions. The Hall of Prayer for Good Harvests, as the core building of the Temple of Heaven, represents the pinnacle of ancient Chinese architectural art and embodies reverence and prayer for heaven and earth. The combination of the two cleverly blends the rich aroma of Moutai with the historical culture of the Temple of Heaven, conveying a profound cultural heritage.
To better integrate with the culture of baijiu (Chinese liquor), the Hall of Prayer for Good Harvests was designed as a practical vessel—a dispensing container. Based on the Hall of Prayer for Good Harvests, the container is made of ceramic and retains the hall's primary colors of blue, gold, and red (blue representing the sky, gold representing nobility, and red symbolizing good fortune), reflecting the solemnity and elegance of the Temple of Heaven culture.
The wine glasses are themed around the four seasons, representing spring, summer, autumn, and winter, and use four different colors (such as turquoise, vermilion, golden yellow, and white and blue) to symbolize the changing of nature and the passage of time.

Credits

Shenzhen Baixinglong Creative Packaging Co., Ltd.
Saturn Creative Team
名酒殿堂(北京)品牌营销有限公司
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