2026 | Student

MUSE Design Awards Gold Winner

Endless Hues, Flowing Grace: Design for Jiuqian Wine

Entrant

Changzhou Vocational Institute of Mechatronic Technology

Category

Packaging Design - Student Design

Client's Name

Country / Region

China

The entanglement of horsehair and silk threads gives birth to the rustic elegance of Horsehair Embroidery, while mountain spring water and glutinous rice together nurture the mellow sweetness of Jiuqian Wine. These two millennia‑old artistic treasures of the Shui people undergo a spiral sublimation of vision and taste under the brand “Duancai Liuyun.”
Embedded within the “Hulu Fortune Embroidery Pattern”—a symbol of unbroken blessings—is the “Hehe Ruyi Pattern,” which embodies harmony between heaven and earth. This is the auspicious code transmitted through the fingertips of Shui embroideresses.
Beneath the patterns rests a gourd‑shaped wine vessel clothed in a serene blue‑purple kiln‑transmuted glaze; its color is like the dusk of the Duan Festival flowing from the horizon into the palm of the hand. Duancai is the solemnity and jubilation within the bronze‑drum sounds of that day; Liuyun is the silent breath of glaze, wine fragrance, and culture among the vessels.
The product packaging takes as its foundation the blues, whites, and cyans long revered by the Shui people—so minimal and pure that the patterns, glaze, and wine may each find their own place and converse at ease upon this restrained ground.
This is a gift from the Duan Festival. May the patterned whispers of Hulu Fortune, borne on the scent of wine, reach the far distance.

Credits

Changzhou Vocational Institute of Mechatronic Technology
LIU Zhiwei
Changzhou Vocational Institute of Mechatronic Technology
ZHOU Zihan
Changzhou Vocational Institute of Mechatronic Technology
FAN Xu
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