2026 | Professional

MUSE Design Awards Silver Winner

Lao Haotian - Nine-Stage Roasted Tea

Entrant

Qingdao Laocha Yangyuan Biotechnology Group Co., Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

-

Country / Region

China

About The Entry

Nine-Stage Roasting is a century-old intangible cultural heritage of Qingdao City, representing generations of master tea artisans' dedication to perfecting the art of tea roasting. This packaging design employs a striking contrast between gold engraving and natural bamboo materials, embodying the Eastern philosophy of "finding preciousness within simplicity." The bamboo material is carefully selected for its natural texture and eco-friendly properties, reflecting the understated elegance and harmony with nature inherent in traditional tea culture. Meanwhile, the intricate gold carvings meticulously inlaid on the bamboo surface enhance the overall refinement and premium appeal, creating a visual dialogue between humble materials and luxurious craftsmanship. Every detail, from the smooth touch of the bamboo to the shimmering gold accents, tells a story of heritage and artistry. Through emphasizing intangible cultural heritage and traditional craftsmanship, the overall packaging design conveys deep respect for ancient tea-making arts and their continued preservation in the modern era. The design not only protects the tea within but also serves as a cultural artifact that bridges past and present. Ideal as a premium gift for business partners, family gatherings, or international souvenirs, this packaging seamlessly combines cultural significance with practical value, making it a meaningful choice for those who appreciate the finer things in life while honoring time-honored traditions.

Credits

Jiang Keting
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