2026 | Professional

MUSE Design Awards Silver Winner

Langpai Lang

Entrant

Sichuan Langjiu Co., Ltd.luzhou, China

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shenzhen Bianfa Brand Consulting and Design Co., Ltd.

Country / Region

China

About The Entry

As the foundational product of Langjiu's sauce-flavored series, the 2025 edition of Langjiu carries the mission of "classic sauce aroma, classic heritage," serving to enhance a fulfilling life.

In terms of design aesthetics, the new version of Lang maintains the iconic three-section composition and classic floral pattern, reviving the remembered flavor of Lang. The color palette leans more towards red, blending classic and modern elements perfectly suited for both daily family occasions and festive banquets.

In terms of craftsmanship, the bottle label employs holographic photolithography positioning technology, presenting a delicate texture of interwoven red and gold with a three-dimensional effect through thermal transfer. From winning the title of "China's Famous Baijiu" in 1984 to its iterative upgrades by 2025, Langjiu continues to write the legend of the era with its exceptional quality and aesthetics.

Credits

Art direction
Mr.Yu Houjun
Graphic design
Mr. Wang Chao
Graphic design
Mr.Zhou Yunxiao
Graphic design
Mr. Wang Yu
Graphic design
Mr.Li Wei
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