2026 | Professional

MUSE Design Awards Silver Winner

Gelato

Entrant

Sol Benito

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

BPI

Country / Region

India

About The Entry

GELATO Perfume

Design Note

GELATO is a sensorial celebration of indulgence, nostalgia, and playful luxury. Inspired by the irresistible charm of artisanal ice cream, the bottle reimagines a familiar dessert icon—the ice cream cone—through a refined, high-fashion lens. The concept draws from childhood memories of summer treats, translating joy and comfort into a collectible perfume object. GELATO is designed to instantly evoke sweetness and delight, while still belonging confidently in the premium fragrance space. The aim was to balance whimsy with sophistication, ensuring the design feels joyful but never kitschy.

Design Solution

The bottle silhouette is sculpted to resemble a perfectly swirled scoop of gelato resting atop a waffle cone. The upper glass portion features soft, flowing curves and creamy translucency, mimicking the texture of freshly churned ice cream. Its gentle, organic form creates a tactile and visual softness, reinforcing the gourmand inspiration. The cone-shaped base is finished in metallic gold with a precision lattice pattern, echoing the geometry of a classic waffle cone while elevating it with a jewel-like, luxurious presence.

The separation between the “scoop” and the “cone” subtly reveals the spray mechanism, cleverly integrating function into the narrative without disrupting the illusion. Warm gold accents add richness and contrast to the creamy tones, creating a balance between playfulness and elegance. The overall design transforms a universally loved dessert into a sculptural fragrance object—one that feels both nostalgic and modern.

GELATO’s bottle is not just packaging; it is an experience—inviting, joyful, and unapologetically indulgent, designed to make fragrance feel deliciously unforgettable.

Anatomy of Product: Soft Box Outer Packaging, ABS cap with gold Metallizing and High Gloss Opaque Bottle with Branding

Credits

Sol Benito
Sol Benito
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