2026 | Professional

MUSE Design Awards Silver Winner

Chocolate Coin Dark Chocolate

Entrant

SHENZHEN PENGKAI PRINTING Co.,Ltd.

Category

Packaging Design - Retail

Client's Name

PKG Design&Packaging Co.,Ltd.

Country / Region

China

Gallery

About The Entry

This interactive gift box breaks from traditional static food packaging. Inspired by the piano, it transforms keys into interactive touchpoints: pressable keys on the top layer, combined with built-in sound modules, deliver musical note feedback with each touch, turning unboxing into a rhythmic experience and reimagining the container as a "reusable" interactive installation.

Visually, the key layer and food layer are deliberately separated, with a transparent window revealing the gold coin-shaped chocolates inside. The restrained black-and-white palette, punctuated by high-gloss gold accents, balances artistry and delight while enhancing visual identity.

Material-wise, a recyclable paper-based structure replaces conventional plastic, and the detachable sound modules extend the product's reuse and recycling value beyond its lifecycle.

Credits

Jiaying Gu
Rongxu Yang
Liucun Li
Qinglian Lan
Tao Yue
Xinling Huang
Zhijie Xiong
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