2026 | Professional

MUSE Design Awards Silver Winner

Joy on the Plum Branch

Entrant

WU,I-JUNG

Category

Fashion Design - Student Design

Client's Name

National Kaohsiung University of Science and Technology

Country / Region

Taiwan

About The Entry

This jewelry collection is inspired by “Joy on the Plum Branch”

, a

traditional auspicious motif commonly found in the jian nian mosaic art decorating the ridges

of Taiwanese temples. The design reinterprets this cultural symbol through contemporary

jewelry, combining blooming plum blossoms, magpies, and flowing branches to express

blessings, joy, and the continuity of life.

In East Asian culture, the plum blossom symbolizes resilience, hope, and renewal, while the

magpie is regarded as a messenger of happiness and good fortune. Together, they form the

imagery of “Joy on the Plum Branch,

” representing the arrival of good news and life’s

cherished moments. This project further incorporates the cultural significance of Zhusheng

Niangniang, the Goddess of Fertility and Childbirth, whose blessings are associated with

new life and family prosperity. Through this connection, the collection celebrates the joy of

welcoming a child and the enduring bond between family, hope, and future generations.

Soft, flowing metal lines mimic the natural growth of branches, while red and white plum

blossoms create a sense of warmth and vitality. Magpies in motion add lightness and

movement, transforming each piece into more than an ornament—it becomes a wearable

expression of blessing and cultural memory.

By translating traditional temple imagery into contemporary jewelry, the collection seeks to

preserve Taiwanese cultural heritage while conveying universal themes of happiness, love,

renewal, and the celebration of new life.

Credits

Creative Director
CHEN YU MIN
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