ANTA Chengdu Arena Flagship Store

Positioned as an Urban Sports Theater, the ANTA ARENA flagship store on Chunxi Road, Chengdu, integrates Chengdu’s local culture, ANTA’s competitive spirit, and Olympic DNA into its spatial design, creating a new flagship model with both brand identity and urban character. It uses regional symbols such as pandas, bamboo forests, and mountains as design cues to weave together the overall spatial narrative. Panda figures in various poses, such as lounging, climbing, running, and skiing, are integrated throughout the exterior and interior, translating Chengdu’s unique urban ethos where “relaxation and athleticism coexist.” Meanwhile, bamboo elements flow seamlessly through the facade, atrium, staircases, footwear zone, and merchandising displays.

In the atrium, a torch installation crafted with traditional bamboo weaving techniques stands as a symbol of the Olympic spirit. Combined with a winner’s podium, running track elements, and circular pathways, it establishes an open gateway into the world of sports. In the footwear zone, shoes are presented on a seamlessly flowing, woven-bamboo display structure. Overhead, ceiling canopies shaped like bamboo leaves and illuminated by vein-like lighting amplify the spatial fluidity. The staircase simulates the plant’s segmented upward surge, intuitively drawing visitors to explore the second floor. The second floor is dedicated to elevating the professional athletic experience. The Guanjun Zone combines mountain landscapes, gravel paths, altitude markers, and digital interactive systems to create an immersive outdoor environment. Meanwhile, the ANTA SNEAKERVERSE engages youth-driven sports culture through art-infused visual merchandising. Dedicated to children, the “Linglong LAB” introduces a complete digital assessment experience of “evaluation, targeted training guidance, and precise gear matching,” which further transforms the retail space into a professional sports service hub.

Practicing green design principles, the project extensively employs natural bamboo and modular construction systems. This approach reduces material consumption and carbon footprint while enhancing the sustainability of future spatial updates and material recycling. By orchestrating a symphony of regional culture, traditional craftsmanship, professional sports experiences, and green design, the Chengdu ANTA ARENA emerges as a new experience benchmark for sportswear retail in China.