Chengdu Mixc 14th Anniversary Celebration "THE OTHER FIELD"

"THE OTHER FIELD" is a large-scale immersive art installation and themed event created by Chengdu Mixc in 2026 to celebrate its 14th anniversary. The project constructs an "otherworldly journey" space spanning over 3,000 square meters, breaking away from the conventional commercial display approach that relies primarily on a single visual dimension. By utilizing 30 kinetic installations, it integrates multiple senses—sight, sound, touch, and smell—into the spatial design. Through innovative spatial storytelling, the project sparks visitors' curiosity and guides them to actively participate, document, and share their experiences, thereby crafting a complete and richly layered five-sense atmosphere. This further enhances brand influence, social media engagement, and commercial vitality throughout the anniversary celebration period.