2026 | Professional

MUSE Design Awards Gold Winner

2026 Wind City Camping Festival – Starlight Fantasia

Entrant

Bosic Integrated Marketing Co., Ltd.

Category

Conceptual Design - Green

Client's Name

Hsinchu City Government

Country / Region

Taiwan

Gallery

About The Entry

2026 Wind City Camping Festival – Starlight Fantasia is a city-wide outdoor lifestyle initiative developed by the Hsinchu City Government to redefine how public parks are experienced and to establish a sustainable urban camping culture. Rather than viewing parks as spaces for short visits or passive recreation, the festival transformed underutilized green spaces into immersive destinations where nature, culture, creativity, and community converged.

Under the annual theme “Starlight Fantasia,” the festival unfolded through three curated chapters across two major parks, inviting citizens to experience urban camping through music, outdoor performances, environmental education, creative workshops, local markets, family-friendly activities, and overnight camping experiences. Inspired by the structure of a musical composition, each chapter presented a unique atmosphere while collectively telling a story of reconnecting people with nature and public space.

The project challenged the traditional perception that camping requires expensive equipment, remote travel, or professional experience. By introducing equipment-sharing services, campsite assistance, barrier-free participation, and free public programs, the festival lowered participation barriers and made outdoor living accessible to citizens of all ages and backgrounds.

Sustainability was embedded throughout the project rather than presented as a standalone message. Green initiatives included reusable camping equipment, waste reduction programs, Earth Hour participation, public transportation integration, zero-waste workshops, and environmental education, encouraging participants to experience sustainable lifestyles through meaningful interaction instead of passive advocacy.

Beyond creating a successful public event, the Wind City Camping Festival established a new urban lifestyle brand for Hsinchu. By integrating cultural performances, local businesses, cross-sector partnerships, and innovative placemaking strategies, the project strengthened community engagement, stimulated the local economy, enhanced the value of public green spaces, and demonstrated how design-led public events can become long-term platforms for sustainable urban development.

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Credits

Organizer
Hsinchu City Government
Mayor
Kao, Hung-An, Mayor of Hsinchu City
Director, Department of City Marketing, Hsinchu City Government
Lin, Yu-Chih
Chief, Tourism Affairs Section, Department of City Marketing, Hsinchu City Government
Cheng, Shu-Chi
Creative & Production Agency
Bosic Integrated Marketing Co., Ltd.
Director, Bosic Integrated Marketing Co., Ltd.
Chung, Chia-Yin
Project Manager, Bosic Integrated Marketing Co., Ltd.
Wu, Yu-Hsin
Project Executive, Bosic Integrated Marketing Co., Ltd.
Hong, En-Qi
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