2026 | Professional

MUSE Design Awards Silver Winner

BirdiLens AR Golf Glasses

Entrant

BirdiLens Inc.

Category

Product Design - Sports Equipments

Client's Name

-

Country / Region

United States

About The Entry

BirdiLens AR Golf Glasses reimagine the golf experience by bringing real-time course intelligence, personalized AI support, and professional golf eyewear into one powerful system. Designed to keep golfers fully immersed in the game, BirdiLens transforms essential digital information into intelligence that appears naturally when it matters. Its advanced AR interface brings distance, terrain, hazards, flagstick location, green information, and scoring directly into the golfer’s field of view, dramatically reducing the need to switch between rangefinders, GPS devices, and smartphones. On the green, the BirdiLens App expands this experience through intelligent camera-based measurement, analyzing hole and green distances, slope information, and putting lines. The results synchronize with the glasses and appear directly in view, creating a powerful new way to read the green and make more confident, accurate putting decisions. At the heart of BirdiLens is an intelligent AI Caddie that combines the golfer’s current location, course conditions, and real-time course information to provide club recommendations, shot strategies, green-reading guidance, and putting assistance. For golfers seeking deeper personalization, pairing BirdiLens with the optional Launch Monitor during practice adds detailed shot-performance data, helping build individualized club-distance profiles and an evolving player model. This additional layer allows the AI Caddie to refine its recommendations over time, transforming practice data into increasingly personalized, actionable intelligence for future rounds. Interaction is designed to feel effortless. Voice control, context-aware information, and automatic screen-off when the wearer looks down ensure that technology remains available without becoming a distraction. All of this intelligence is integrated into the compact form of professional golf glasses. A high-brightness adjustable AR display delivers strong outdoor visibility, while the lightweight, balanced design supports full-round comfort. Glare reduction, UV protection, and multiple lens color options further combine performance with personal choice. The BirdiLens ecosystem extends the glasses-and-app experience with optional accessories. The Launch Monitor adds real-time practice data and deeper AI personalization, while open-ear headphones enhance voice interaction and a charging storage case supports portability and power management. Together, they create a connected experience across practice and on-course play, with the glasses delivering up to 36 holes of use on a single charge.

Credits

Minggao Wang
Jie Ji
Zheyuan Zhang
Junjie Wu
Yao Li
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