2026 | Student

MUSE Design Awards Silver Winner

94 Fragrance

Entrant

National Cheng Kung University

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

-

Country / Region

Taiwan

Gallery

About The Entry

4 and 9—two numbers that come together as "94," phonetically echoing "Precisely You" in Mandarin. A sign of destiny, an irreplaceable "one and only," captured within this single bottle of perfume.

Their story begins with their first meeting on a rainy street. The man saw a lovely woman feeding a stray cat. Seeing her happily interacting with the kitten while soaking in the rain, the urge to protect her sprang up. He quietly walked over and held an umbrella for her.

She was proactive and passionate, her dynamic figure like the curve of the number "4"—a woman playfully hooking her leg in warmth and vitality, blazing with the heat of Red Fire. He was composed and steadfast, like the upright figure of "9"—standing tall at his peak state of strength, blooming with the timeless romance of a Golden Rose. They fell in love at first sight, two contrasting souls drawn into one orbit.

Yet, the time they spent together was as fugacious as the rain. As intimacy deepened, she discerned his apathy, indifference, and egocentrism, as he thought she was far too insecure and controlling. They broke up in the rain; just as the way they met brought them together, it also tore them apart.

Leaving the relationship, the woman brought a trace of his steadiness and sandalwood scent with her, unknowingly accompanying her through her challenging solo life.

To capture their story in one bottle, we created a single fragrance that seamlessly blends their dual nature. The packaging art merges fluid, flame-like ribbons of fire and gold to embody their dynamic dance. Inside, top notes of rose and gardenia collide to recreate their passionate encounter; middle notes of freesia and cedar reflect the friction between emotional sensitivity and rational strength. Finally, a shared base note of sandalwood lingers over the skin—a quiet reminder that even after parting, a destined love leaves an indelible mark on who we become.

Credits

Project manager
Ma, Wei-Chien
Lee,Tzu-Yen
Yang, I-Chen
Hsieh,Chia-Ling
Liu, Chia-Yu
Shu, Yu-Chen
Huang, Chien-Yin
Chen, Cheng-Yu
Chang, Che-An
Hsu, Ming-Shih
Kuo, Yun-Ting
Yen, Yu-Sheng
Tsai, Pey-Jen
Su, Yen-Hsun
National Taiwan College of Performing Atrs
Chen,Ju-Wen
National Taiwan College of Performing Atrs
Cheng,Nung-Cheng
Chang, Wan-Yi
Cheng, Chi-En
Yang, Cheng-Ta
Yang, Hong-Yu
National Taiwan College of Performing Atrs
Yu, Wei-Ling
National Taiwan College of Performing Atrs
Chen, Chun-An
National Taiwan College of Performing Atrs
Tai, Li-Wu
Ming-Chih Jason Wang
Chang, Feng-Ming
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