Light White

Bobo is a seal cub living along the banks of clear waters; it loves to enjoy the purity and light touch of the flowing water. Through a chance encounter, Bobo appeared on Light White's packaging, becoming a symbol of the brand's "Softness and Purity" philosophy.

Its fluffy, rounded body represents a gentle, cotton-like touch; its clear and pristine natural environment reflects the sense of cleanliness brought by water; and its gentle smile conveys a soothing, reassuring, and tenderly cared-for experience.

Curved lines, water droplets, and soft color blocks are incorporated into the details, giving the overall composition a greater sense of flow and breathability while avoiding the monotony often seen in traditional personal care paper packaging. Through the blue-and-white main color palette, the sense of water-inspired cleanliness, and the emotional expression of the seal cub Bobo, the overall design combines the product’s functional qualities with the brand’s sense of approachability, creating a fresh, soft, comforting, and memorable visual identity for Light White’s personal care paper series.