2026 | Professional

MUSE Design Awards Silver Winner

LEZENER waterproof backpack

Entrant

Guangzhou Lizheng Bags & Garments Co., Ltd.

Category

Product Design - Travel Accessories

Client's Name

-

Country / Region

China

About The Entry

This modular functional backpack takes the computer keyboard as its creative starting point, transforming familiar keys into padded external storage modules. Digital interaction is translated into a physical carrying system, connecting the visual language of everyday screen-based work with real-world movement.

Across the front surface, individual zippered pockets marked with symbols such as “P”, “E”, “A”, “L”, “Enter” and “#” organise small essentials including earphones, power banks and charging cables. The modular arrangement reduces time spent searching through a large main compartment and encourages clearer separation of frequently used items. Two full-length side zippers expand the main storage space, which can accommodate a 16-inch laptop.

The form is built from stacked, padded square modules that create a pixel-like relief across the surface. Their soft volume contrasts with the more structured outline of the backpack, giving the product a distinctive visual identity. Matte water-resistant nylon, black zipper details and a rigid top handle combine soft textile surfaces with harder functional elements. Military green, pure black and Klein blue colourways allow the same structure to adapt to outdoor, business and youth-oriented styles.

For comfort, the backpack includes a cushioned breathable back panel, widened adjustable shoulder straps and a rigid carrying handle, supporting both backpack and hand-carry use across commuting, business travel, short trips and light outdoor activities.

The design develops keyboard culture beyond graphic decoration by turning the key itself into a functional storage structure. The “Enter” key carries particular symbolic meaning: confirmation, departure and the start of a new journey. In this way, the backpack combines modular organisation, digital-culture references and everyday utility in a mass-producible design intended for contemporary mobile life.

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