2026 | Professional

Entrant
Category
Client's Name
Country / Region
About The Entry
This modular functional backpack takes the computer keyboard as its creative starting point, transforming familiar keys into padded external storage modules. Digital interaction is translated into a physical carrying system, connecting the visual language of everyday screen-based work with real-world movement.
Across the front surface, individual zippered pockets marked with symbols such as “P”, “E”, “A”, “L”, “Enter” and “#” organise small essentials including earphones, power banks and charging cables. The modular arrangement reduces time spent searching through a large main compartment and encourages clearer separation of frequently used items. Two full-length side zippers expand the main storage space, which can accommodate a 16-inch laptop.
The form is built from stacked, padded square modules that create a pixel-like relief across the surface. Their soft volume contrasts with the more structured outline of the backpack, giving the product a distinctive visual identity. Matte water-resistant nylon, black zipper details and a rigid top handle combine soft textile surfaces with harder functional elements. Military green, pure black and Klein blue colourways allow the same structure to adapt to outdoor, business and youth-oriented styles.
For comfort, the backpack includes a cushioned breathable back panel, widened adjustable shoulder straps and a rigid carrying handle, supporting both backpack and hand-carry use across commuting, business travel, short trips and light outdoor activities.
The design develops keyboard culture beyond graphic decoration by turning the key itself into a functional storage structure. The “Enter” key carries particular symbolic meaning: confirmation, departure and the start of a new journey. In this way, the backpack combines modular organisation, digital-culture references and everyday utility in a mass-producible design intended for contemporary mobile life.
Entrant
Herbalife
Category
Packaging Design - Health & Wellness
Entrant
Ziel Home Furnishing Technology Co., Ltd
Category
Product Design - Baby, Kids & Children Products
Entrant
Shenzhen Bianfa Brand Consulting and Design Co., Ltd.
Category
Packaging Design - Wine, Beer & Liquor
Entrant
EVARICH INTERNATIONAL ENTERPRISE CO.,LTD
Category
Product Design - Tech Accessories