Fragrance Diary· Wintersweet

This fragrance packaging design draws from the urban scent of Chongqing wintersweet. Inspired by the concept of capturing the natural floral scent and evoking urban memories, it employs color, paper art, and material selection—elevating the olfactory memory of wintersweet into sensory cues in contemporary packaging and establishing an urban olfactory expression with regional identity.

On the outer packaging, it continues the visual narrative of diary writing, imparts an unobtrusive, personal‑journal‑like quality with hand‑lettered typography, and in the middle creates a visual pause with correction‑tape‑style white space—resembling erased and rewritten diary entries—and thus echoes that memory itself is not a complete record but is re‑evoked by scent. It also strips back color decoration, employing white space, paper tactility, and detailed processing to convey the crisp, understated character of wintersweet— so that the packaging becomes an unobtrusive visual extension of the fragrance experience. With its portable, easy‑to‑open packaging, it responds to the notion of "on‑the‑go city‑recording", enabling the fragrance to elevate from a souvenir to a portable urban memory.

Materially, it selects uncoated eco-paper and corrugated recycled board, substitutes the raw tactile quality of materials for artificial coloring, creating a sensory complementarity between visual colorlessness and olfactory fragrance, and ensuring that the outer packaging and the inner fragrance achieve a consistent harmony centered on the same urban memory.