2026 | Professional

MUSE Design Awards Gold Winner

Galaxy Exploration Gift Box A

Entrant

JD Business

Category

Product Design - Hobby & Leisure

Client's Name

-

Country / Region

China

About The Entry

This is a customized Mid-Autumn Festival gift box designed for employees of Envision Group, a global leader in green technology and future energy systems. Breaking away from traditional mooncake gifting norms, the gift box introduces a design narrative that begins with the poetic imagery of a “vast galaxy and ever-luminous autumn moon.” Anchored by the core theme of “exploration and journeying afar,” it aims to elevate the traditional sentiment of family reunion into a forward-looking spirit of exploration. The gift set features an 18-inch “galactic” suitcase, a limited-edition nameplate crafted from recovered fragments of a Chinese launch vehicle, an astronaut bear figure named Auster, four mooncakes of different flavors, a quick-drying towel, and a travel purse. Beyond offering festive and commemorative value, these selected items cater to diverse scenarios such as business trips, daily commutes, and outdoor activities. This thoughtful selection allows the gift set to remain practical long after the holidays and accompany employees on their next journey.

The packaging draws inspiration from the bright moon and starry galaxy. The deep black base and labels are embellished with an artful scattering of silver-white stardust and a single bright yellow star, evoking a flowing river of stars in the night sky. This design echoes the traditional imagery of moon-gazing while reinforcing the “Galaxy Exploration” design theme. Although the packaging details of each item vary, they all adopt a minimalist layout with ample negative space against a deep black background. Such a design creates a tranquil yet striking visual aesthetic, accentuating the vastness of the universe and aligning with Envision Group’s future-oriented and exploration-driven brand DNA. The products inside uniformly feature a cool silver tone, with the suitcase, travel purse, and astronaut bear figure specifically emulating the metallic texture of spacecraft. When the set is displayed, the stark light-and-dark contrast against the black exterior presents rich visual layers and a strong technological aesthetic.

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