2026 | Professional

MUSE Design Awards Gold Winner

EDCC·SUZHOU BAY DIGITAL ART MUSEUM

Entrant

Ewin Technology Group Co., Ltd.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

-

Country / Region

China

About The Entry

EDCC is a joint effort between Ewin and Wujiang City Investment Group. As China's first museum focused on "digital art" without physical collections, it centers on the idea of "World on Screen", creating a phygital metaverse space composed of human civilization landscapes, supercontinent wonders, and a future new world.

EDCC features two permanent exhibition areas, three special exhibition areas, and a public education space. It co-creates with the Palace Museum, the National Museum of China, the National Art Museum of China, as well as digital artists, and digitally revitalizes traditional culture, art history, and Suzhou's local culture. The permanent exhibition area is "Lingjing: Future Inspiration World", which is named after Qian Xuesen's concept of Virtual Reality and comprises three sections: "Time-Space Shuttle", "Multisensory Planet", and "Future Inspiration City", showcasing a Chinese-style metaverse digital art exhibition; the "Lingmou: Fun Vision World" area pioneers a visual health education system based on medicine-engineering integration and provides interactive science education for children and adolescents aged 3-15.

EDCC is committed to the health eye-care display standard and offers its experience primarily around screens. It incorporates multisensory media including sound, light, shadow, and scent, along with top-tier technologies such as VR/AR/XR, 3D imaging, algorithmic generation, cinematic rendering, radar sensing, and flexible displays, delivering an immersive spatial experience. It features intelligent management and control, covering smart operations, collection management, building maintenance, security, and operation and maintenance systems, while integrating online and offline operations for a new-generation metaverse digital art museum.

As the lead developer of the H.629.1 international standard for digital art display, Ewin spearheaded the establishment of an industry alliance, bringing together leading organizations, including the National Art Museum of China, Tencent Culture and Tourism, and Phoenix Digital Technology. Since its opening, EDCC has received over 300,000 visitors and has been selected for the first batch of National Intelligent Tourism Immersive Experience New Space Cultivation Pilot Projects and the first batch of the construction list of the Ministry of Culture and Tourism Technology Innovation Center, becoming a digital culture benchmark and cultural tourism landmark project in Suzhou.

Featured Media

Credits

Ruiqi Zhang
Xinping Shi
Wei Liu
Zixuan Qin
Shuai Lu
Congrui Yuan
Shuo Chen
Jianyue Li
Minghua Wang
Junwen Ding
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