Davidoff Chinese New Year 2026 LEP - Year of the Fire Horse

Davidoff is a contemporary premium tobacco brand rooted in a rich heritage and enduring legacy. Each year, the brand uses Chinese New Year as an opportunity to show up and celebrate the occasion with distinctive limited-edition packs with elevated storytelling, craft and cultural expression within the tobacco category.

As one of the most significant cultural celebrations of the year, Chinese New Year embodies themes of renewal, prosperity and togetherness. 2026 marked the Year of the Fire Horse — a symbol of power, ambition, vitality and prosperity. For Davidoff, a natural cultural and creative opportunity to translate powerful symbolism into a limited-edition pack without explicitly using visual language of the horse.

We looked beyond the literal and focused on the elemental force within it: fire as an eternal, transformative energy.

The result is a visual story of a galloping Fire Horse, expressed distinctly through movement, flame and abstraction. Flowing lines echo the rhythm of a horse’s mane caught in the wind, creating a sense of continuous motion and vitality. Flame becomes form; energy becomes expression. Rather than illustrating the horse, we invited the consumer to discover it.

Traditional festive colour cues are represented through a distinctly modern lens, while the intricate detailing reflects the craftsmanship and attention to detail at the heart of Davidoff.

The result is a pack that feels alive, purposeful and distinctive — a celebration of the Fire Horse and the spirit of Davidoff: a brand for those who set themselves apart, pursue progress and push beyond the expected.

We didn’t simply design a horse. We captured its fire.