2026 | Professional

MUSE Design Awards Silver Winner

One’s Member Protein Number Pure Milk Series—4.0/5.0/6.0 Pro

Entrant

Beijing Jingdong Century Trading Co., Ltd

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Beijing Jingdong Century Trading Co., Ltd

Country / Region

China

About The Entry

Centered on “protein content,” the packaging for this milk series translates key nutritional data into intuitive product identifiers. It uses oversized numerals—4.0, 5.0, and 6.0—to establish visual anchors, facilitating efficient information delivery and quick product identification.

The packaging features a vertical central-axis layout, grouping the brand information and protein content in the upper section while placing the technical advantages and category details in the lower section, with a golden divider creating a clear hierarchy. The color system follows a principle of “white for category, gold for quality, and distinctive colors for protein content differentiation.” White conveys the pure and natural attributes of milk; gold runs through the brand name, numerals, and key information to reinforce a sense of quality and suggest high nutritional value; blue, purple, and black correspond to 4.0, 5.0, and 6.0 Pro respectively, offering a progressive visual journey from basic to advanced to premium. Moreover, the oversized numerals break away from traditional proportions for nutritional parameters, transforming text into graphical “super symbols.” This provides a three-tier information acquisition experience: color recognition from a distance, numeral identification at mid-range, and detail reading up close. In addition, professional signs such as INF, α, β, and Pro are condensed into badge-style and tag-style elements, not only simplifying complex nutritional data but also achieving a harmonious unity of product differentiation, information delivery, and quality expression within a clean, modern visual system.

Credits

Beijing Jingdong Century Trading Co., Ltd
Ying Lian
Beijing Jingdong Century Trading Co., Ltd
Jing Zhang
Beijing Jingdong Century Trading Co., Ltd
Julia
Beijing Jingdong Century Trading Co., Ltd
Ziheng Cheng
Beijing Jingdong Century Trading Co., Ltd
Na Wang
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