The Poem for You: Perceptual UIUX for WeChat Mini Program

The Poem for You · Humanities Club is a mini program designed to bring poem, classical literature, voices, imagery, and cultural activities into a coherent digital experience. The central challenge was to translate a humanities brand’s character into an interface that communicates its identity while helping people discover, understand, and engage with diverse content. The project combines Design Thinking, user experience thinking, and perceptual design. Design Thinking frames the relationship between brand goals, content resources, and user expectations. User experience thinking organizes information, navigation, listening, reading, and participation. Perceptual design translates abstract qualities such as warmth, quietness, intimacy, and poetic freedom into specific choices of imagery, color, material, language, spacing, and interaction. An important inspiration came from the experience of entering a welcoming physical space. First impressions, greetings, guidance, conversation, and personal spaces informed how the mini program introduces itself, invites exploration, and supports return visits. Four primary destinations—Listening, Library, Activities, and My Account—accommodate different levels of engagement, from hearing a single poem to exploring a classic or considering an event. Intertextual relationships and cross-sensory associations guide the presentation of content. Poems, explanations, portraits, and voices provide complementary perspectives, while natural imagery, typography, and visual rhythm establish an atmosphere for listening and reading. These relationships are intended to enrich interpretation without obscuring essential information or controls. Book forms help distinguish classical works; portraits introduce speakers and historical figures; ticket-inspired cards frame activities as invitations; membership cards connect cultural identity with clearly grouped services. Cover and image guidelines extend these decisions into repeatable practices for future content updates. The project’s contribution lies in connecting brand expression with usable content structures and meaningful opportunities for cultural engagement. It supports everyday access to humanities content, helps users make informed choices, and gives the product a consistent foundation for ongoing development. Aesthetic expression guides the organization of content and interaction, creating conditions for poetry and culture to become part of everyday life. The resulting approach offers a transferable framework for humanities products seeking to connect cultural meaning with practical digital service experiences. Its application can evolve with each brand’s content, audience, and service 翻译