Qingdao Sunrise Global Nutrition & Health Experience Center

Qingdao Sunrise Global Nutrition & Health Experience Center is grounded in a minimalist, tech-forward, and internationally resonant aesthetic. Rather than relying on ornate decoration, the space achieves a disciplined, efficient, and professional presence through the coordinated integration of brand narrative, functional zoning, digital technology, and a considered material strategy.

In terms of spatial ethos, the design breaks away from traditional physical displays, deeply integrating the brand’s “F-VIM” symbol and the parent company’s “Sunrise” imagery into the spatial framework. The visitor journey is choreographed into a five-stage sequence—Rising, Ascending, Zenith, Radiant Harmony, and Global Brilliance—allowing visitors to intuitively perceive the enterprise’s global industrial layout and evolutionary trajectory as they move through the space.

To ensure the space supports efficient daily operations, the project addresses the diverse demands of government visitors, industry partners, and global clients through modular displays that enable flexible, multi-scenario use. The design relocates the access turnstiles, establishes clear zoning between active and quiet areas, and provides independent office circulation. This resolves the challenges of combining exhibition, business, and office functions within the same campus, ensuring that exhibition tours, business presentations, and daily operations remain uninterrupted.

The exhibition experience shifts decisively away from static presentation. An electric sliding screen wall (doubling as entrance and display), an interactive spherical display, a 3D naked-eye installation, mechanical-button interaction, and a CAVE immersive space are seamlessly integrated into the journey. These digital interventions translate abstract manufacturing capabilities and global reach into vivid, intuitive experiences, bringing the brand closer to its visitors.

This functional clarity is supported by a restrained material palette. White latex paint unifies the ceiling, while dry-installed carbon-crystal wall panels, PVC flooring, and mirror-finish stainless-steel trims reduce construction time and meet the health industry’s high standards for cleanliness and maintenance. Together, these choices create a clean, disciplined environment, ensuring the brand narrative remains front and center.