LI-NING 1990

Through succinct and ingenious design, LI-NING1990 Premium Sports Fashion Shop breaks the popular mindset of traditional sports brands. Inspired by Li Ning's sports gene, the design blends in retro classic elements, and incorporates lucid fashion elements of current popular sports, to turn a space of domineering professional sports attributes into an iconic retail space. The project integrates China and the world, history and modernity, nation and art, sports and fashion, retro and technology, in multiple dimensions to expound a rich, interactive and unified theme concept, display the shape and beauty of high-class sports fashion, and show all the senses of fashion and sports without the loss of comfort.

The shop takes on a bright and minimal look on the whole. Integrated with the creative perspective of modern art, it illustrates the brand's extraordinary creativity and fashion concept. The traditional Chinese "grid" idea runs through the space. Customized large metal mesh walls, tailored grid ceiling and lighting modeling, concise colors and lines outline the shop space, stressing the true essence of the fashion of "steering luxury with simplicity". In addition, on the premise of preserving the basic functions and strength, it reduces the use of materials, or avoids low utilization of materials, and adopts environment friendly natural materials, to cut down the waste of materials. Standard shelves are all made of environment friendly materials, which can be flexibly disassembled and recycled, to wipe out waste.

LI-NING1990 Premium Sports Fashion Shop is set to settle down in the first-tier business circles of super-large and first-tier cities. It strives to create a unique "high-class sports fashion" brand image. To a large extent, it represents the firm attitude and resolve of Chinese sports fashion to challenge itself and interpret the discourse power of fashion. All the shops of the brand that have started business have created sales credits beyond the target, which evokes strong repercussion in the industry, and attracts many brands to send staff to visit and study in the shops.