MAGISTER UT Living Aesthetics Pavilon

Located in Hangzhou, eastern China’s Zhejiang Province, this mega project is a 3,000m2 life aesthetics museum, the first of such scale in the world. Inspired by the film Arrival, the design team of the museum created an oval structure by reorganizing and superimposing multi-angle arcs and curved surfaces, and integrated the structure as the main element into the design of the exhibition hall to break the barriers between household space and fashionable art and offer visitors an immersive home experience that is almost magical and surreal.

The exhibition hall adopts a wavy curtain wall facade that forms a semi-open entrance, adding a sense of mystery to the inside while echoing and connecting with the interior design. In the internal space are the well-arranged, multi-layered display sections with different forms of exhibition created by means of encircling and dividing. The application of modern audio-visual technology helps to bring a theme and story to the exhibition tour, giving users a comprehensive experience of active physical and mental participation to strengthen the impression of the exhibits, and making the lifestyle they represent more easily recognized by users.

On the basis of the ground-floor exhibition hall, the underground space focuses on the creation of visual experience and the promotion of home aesthetics. Taking the space as a vehicle for household scenarios, this section is designed to establish a link between the forms of space and family bonds. The design team borrowed the "flying shuttle" element from the film Arrival and created a huge, futuristic oval structure to simulate the “descent of spacecraft” which helps to eliminate the dullness and stagnancy of the underground space. As a kind of carrier, spacecraft represents the project’s valuable role in channeling emotions and building interpersonal relationships. In addition, the integration of indoor and outdoor landscapes, and the use of natural colors and textures create a simple and comfortable home-like style and bring users a visual and emotional experience mixed with reality and fantasy.