2022 | Professional

MUSE Design Awards Gold Winner

AGEFOUR Cloisonne Lipstick Tube Series

Entrant Company

Guangzhou Manzhi Biotechnology Co., Ltd.

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Guangzhou Manzhi Biotechnology Co., Ltd.

Country / Region

China

As the intangible cultural heritage of China, the special cloisonne craft boasts a long history of more than two thousands years. And the cloisonne craftwork was once dedicated to the Chinese royal court.

Aiming to endow the traditional craft with new value, the packaging for this lipstick tube series comes with the innovative patterns processed via the authentic cloisonne craft, making it distinguished from the conventional counterparts simply decorated with the cloisonne-like elements. On the tubes are the patterns of pomegranate flowers and butterflies derived from the traditional cloisonne craftwork, symbolizing auspiciousness. And they are reinterpreted via the modern graphic design to echo the product positing as a women's daily article. Pomegranate flowers and butterflies that belong to nature subtly imply the pure natural ingredients of the lipsticks. Besides, the production of this lipstick tube series strictly follows the steps of cloisonne craft, and integrates the crafts of bronze and enamel, as well as metal carving. These exquisite patterns on the tubes are separated by copper wires, colored with enamel glaze, and finally plated with gold to avoid oxidation. By virtue of these premium materials and complex crafts, the lipstick tube series is quite durable and colorfast over time.

Additionally, coming with the replaceable internal sticks, this series allows users to change the used-up inner stick for a new one and keep the external tube for long-term use, essentially putting the concept of sustainable development into practice. At the same time, by inheriting the pure traditional Chinese aesthetics, this lipstick tube series provides consumers with the authentic cloisonne product that is accessible in daily life, which is conducive to promoting the cloisonne craft.

Credits

Designer
Manzhi Li
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