2022 | Professional
Entrant Company
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The product was developed by a group of China advertising practitioners' passion for traveling around and exploring the motherland’s natural landscape. The participants of the D-stone and Coffee Module's self-drive jeeps and coffee trucks, went to The Divine Gaoli Mountain in Yunnan province to find local high-quality coffee beans, developed a unique roasting plan and made ancient tea with the local Bulang(One of the minorities in Yunnan, China) people who were the first to domesticate ancient tea trees in Xishuangbanna rainforest. All these wonderful explorations and experiences are condensed into this set of gifts for your beloved families and friends. The product combined three parts: the outer gift box, coffee and tea bag, and the related sets' packages, including product story manuals. The main design tone is based on white and silver, white represents purity, and the silvery metal matte process makes the packaging more artistic. The Divine Gaoli Mountain’s coffee planting base and Xishuangbanna rainforest tea mountain to decide the pattern style, with the Coffee Module’s logo, integrating the brand story and its enthusiasm for local products, conveying the brand's exploration journey. The product was originally made in Yunnan province which lies on the southern border of China. Relying on the superior natural environment and the well-known traditional crafts that local farmers used for tea and coffee making, lots of high-quality tea and coffee are produced. The fine beverage materials perfectly fit the premium packages, which embody the company’s originality and naturalism concept. D-stone, a top advertising company in Guangzhou, China, is not only a designer of gifts but also a giver. Product design follows the company's aesthetic concept: clean and pure, close to nature. Silver matches white, clean and concise, perfectly complementing each other. Silver symbolizes the company's unchanging creative enthusiasm for more than 20 years, and white symbolizes D-stone's sincere service attitude to customers. The design is concise, intuitive, and natural, representing the naturalness of tea and coffee.
Credits
Entrant Company
AECOM
Category
Architectural Design - Cultural
Entrant Company
MEEL LIAN CONSTRUCTION CO. ,LTD
Category
Architectural Design - Conceptual
Entrant Company
M&S MORE
Category
Interior Design - Residential
Entrant Company
ZRP PRINTING GROUP CO., LTD.
Category
Packaging Design - Self Promotion