2022 | Professional

MUSE Design Awards Gold Winner

D-STONE&COFFEE MODULE A Journey to Wonderland

Entrant Company

GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.

Country / Region

China

The product was developed by a group of China advertising practitioners' passion for traveling around and exploring the motherland’s natural landscape. The participants of the D-stone and Coffee Module's self-drive jeeps and coffee trucks, went to The Divine Gaoli Mountain in Yunnan province to find local high-quality coffee beans, developed a unique roasting plan and made ancient tea with the local Bulang(One of the minorities in Yunnan, China) people who were the first to domesticate ancient tea trees in Xishuangbanna rainforest. All these wonderful explorations and experiences are condensed into this set of gifts for your beloved families and friends. The product combined three parts: the outer gift box, coffee and tea bag, and the related sets' packages, including product story manuals. The main design tone is based on white and silver, white represents purity, and the silvery metal matte process makes the packaging more artistic. The Divine Gaoli Mountain’s coffee planting base and Xishuangbanna rainforest tea mountain to decide the pattern style, with the Coffee Module’s logo, integrating the brand story and its enthusiasm for local products, conveying the brand's exploration journey. The product was originally made in Yunnan province which lies on the southern border of China. Relying on the superior natural environment and the well-known traditional crafts that local farmers used for tea and coffee making, lots of high-quality tea and coffee are produced. The fine beverage materials perfectly fit the premium packages, which embody the company’s originality and naturalism concept. D-stone, a top advertising company in Guangzhou, China, is not only a designer of gifts but also a giver. Product design follows the company's aesthetic concept: clean and pure, close to nature. Silver matches white, clean and concise, perfectly complementing each other. Silver symbolizes the company's unchanging creative enthusiasm for more than 20 years, and white symbolizes D-stone's sincere service attitude to customers. The design is concise, intuitive, and natural, representing the naturalness of tea and coffee.



Credits

GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Jiaochun Chen
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Huanchun Chen
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Shulan Chen
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Ming Xu
GUANGZHOU D-STONE ADVERTISEMENT CO., LTD.
Yingyi Li
More Gold Winners
Architectural
2022
MUSE Design Awards - Shaoxing Huafa Community Center

Entrant Company

AECOM

Category

Architectural Design - Cultural

Architectural
2022
MUSE Design Awards - The Ace

Entrant Company

MEEL LIAN CONSTRUCTION CO. ,LTD

Category

Architectural Design - Conceptual

Interior
2022
MUSE Design Awards - XIANG SHU LAN WAN

Entrant Company

M&S MORE

Category

Interior Design - Residential

Packaging
2022
MUSE Design Awards - FOXI Tea Packaging

Entrant Company

ZRP PRINTING GROUP CO., LTD.

Category

Packaging Design - Self Promotion