Taixiangjiao Baijiu --- Youth Edition (100mL)

Taixiangjiao is a brand new Chinese liquor brand. From the perspective of traditional liquor, it wants to create a product that is loyal to the traditional value of baijiu liquor and conveys a youthful temperament to the market for online sales on online platforms such as live broadcasts.



In China, the consumption audience of baijiu is mainly concentrated in the middle and high age groups. Several big brands have monopolistic perceptions of consumers, and it is difficult for small and medium brands to stand out.



Therefore, this design starts from the traditional bottle shape, and based on the chinese font "Tai" in the first brand name to create an exclusive bottle-shaped vision. Just like the font, the wine bottle has two parts:a bottle cap and a bottle body(which contains a bottle stopper ). The bottle body is designed with sixteen edges, which is simple and delicate and more fashionable and youthful.



Considering that in China, whether it is at home, restaurant or other occasions, a separate small-capacity cup will be prepared for drinking baijiu.



So, in this design, the bottle cap can also be used as a wine glass, and the design of the pouring mouth is added to the wine bottle, which can also be reused as a wine dispenser for large-capacity products after drinking.



At present, the product has been launched, 10w+ product sales have been achieved within seven days, and it has occupied the first place in the hot-selling list of alcohol products in Tiktok China for three consecutive weeks.