Aum Aum dosirak

Λm (OM=AUM) is an innate human expression of deliciousness, representing the origin of all creation and the energy of the cosmos. Incorporating traditional Korean royal elements, the logo design conveys the brand’s philosophy of “low-profile but energy-filled” lifestyle through the cosmic vibrational sound. With a bright and sleek space, the large glass and low tables by the windows add a sense of transparency and liveliness, while the entrance sign adds to the Korean atmosphere. In addition, the light box and text at the kitchen outlet expresses the phrase “Aum Aum”, which is also a visual transition from the kitchen to the food being served, adding to the sense of anticipation while waiting for a meal. Aum Aum’s philosophy is to “create a sense of energy and fun in life.” Through the smell and taste of bento, the earth tones of the visual environment, the roughness and naturalness of the walls, and the visualization of auditory sensations, the space is made complete.