2022 | Professional

MUSE Design Awards Gold Winner

董宛白酒包装设计

Entrant Company

Hunan Shanhai creative culture

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

bai yi

Country / Region

China

Guizhou Dongwan Wine Co., LTD., Dongxiang liquor is the descendant of cheng Mingkun, the first generation of wine master, according to "Zunyi City Chronicle", cheng Mingkun wine in 18 years of the republic of China, because of its excellent wine quality, unique aroma and excellent health value ranked first in zunyi group of wine, become a unique old famous product. Dong Wan Liquor packaging design - "Baicao Into Song" : The main visual symbol of the whole packaging design adopts Dong Wan and the capital letter D in front of Dong Xiang liquor as the starting point of the design, and integrates the elements of baicao aroma, expressed in the form of illustration. The shape of the black packaging bottle adopts the capital letter D as the design shape, which is created in order to make the shape of the whole product with brand uniqueness. The white packaging bottle also uses the superposition of three letters D to express, highlighting the brand personality of Dongxiang liquor.

Credits

Hunan Shanhai creative culture
bai yi
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