The Bloom

As a case of refurbished building project, the idea is to re-position the brand through image of a gallery with lifestyle events: diverse exhibition venues, dynamic events, and most importantly customer gathering.

This flagship store provides building material & lifestyle material solutions and serves as a landmark standing out from the city skyline.

Renovation of this four-story building is done through three aspects: exterior building façade, the front window arcade, and the roof garden.

The exterior wall façade is done through 2cm-thick tiles with color gradient, giving the building a bold new look. Three color shades of tiles combined with different façade angles create a soft V-shaped curve echoing the brand logo. The Champion brand and the building are then subtly integrated, forming an irreplaceable brand image. The visual rhythm brings out the lively vitality, showing the posture of a flying eagle. The whole building is a flower blooming in the urban forest, symbolizing the prosperity of the brand.

Through precise calculation, this tile facade design has different looks throughout the day depending on the weather and sunshine. The lighting layout and the light source present a different visual impact at night, offering a more three-dimensional sense of warmth. The parapet on the top floor breaks the homogeneous architectural form with a slightly downward arc and softens the cold and rigid image of the building with elegant line segments. The tiles on the exterior wall extend down to the arcade window and turn into the interior, breaking the window boundaries. The entire façade is done with Champion tiles in smooth lines, forming an artistic aesthetic that integrates interior and exterior.

This project flips the regeneration design of the building with a cost-effective solution and, at the same time, reshapes the image charm of the brand with the appearance of an art museum. It not only echoes the original intention of the brand essence but also starts a new and all-around consumer experience journey.